Islamabad United (ISLU) is a Pakistani professional Twenty20 franchise cricket team that competes in Pakistan Super League and two time PSL Champions. The team was formed in 2015 as a result of the formation of the Pakistan Super League by Pakistan Cricket Board (PCB). The franchise is owned by Leonine Global Investments through its sports entity, Leonine Global Sports. The team’s prime identifier, ISLAMABAD UNITED’S logotype is a manifest of its brand attributes. Energy that is contained and yet unleased with discipline and a reason to believe. It represents unity by way of bonding and brings all elements of the brand visuals cohesively and holistically.